{"id":2758,"date":"2021-12-14T14:57:14","date_gmt":"2021-12-14T13:57:14","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=realisations&#038;p=2758"},"modified":"2023-10-05T13:25:30","modified_gmt":"2023-10-05T11:25:30","slug":"campagne-de-communication-digitale-pour-un-lancement-strategique","status":"publish","type":"realisations","link":"https:\/\/www.digital-skipper.com\/en\/realisations\/campagne-de-communication-digitale-pour-un-lancement-strategique\/","title":{"rendered":"Digital communication campaign for a strategic launch"},"content":{"rendered":"<p>Depuis cet automne, Digital Skipper accompagne Me Alexandra Duquesne-Theobald et Me Herv\u00e9 Renoux dans le lancement de leur propre structure, la SCP Renoux &amp; Duquesne-Theobald.<\/p>\n\n\n\n<p>Notre mission : cr\u00e9er une identit\u00e9 visuelle claire et une strat\u00e9gie digitale efficace pour marquer ce virage professionnel et embarquer leurs clients respectifs dans cette nouvelle aventure.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Site web et charte graphique<\/h2>\n\n\n\n<p>Nous devions cr\u00e9er une identit\u00e9 propre \u00e0 partir d&rsquo;un logo et d&rsquo;un besoin : inspirer confiance.<\/p>\n\n\n\n<p>Il \u00e9tait n\u00e9cessaire de cr\u00e9er un site web rapidement, pour accueillir les premiers visiteurs et convaincre leurs client\u00e8les respectives.<\/p>\n\n\n\n<p>Nous avons \u00e9labor\u00e9 ensemble une palette de couleurs, une association de polices d&rsquo;\u00e9criture, et une architecture simple.<\/p>\n\n\n\n<p><a href=\"https:\/\/rdt-avocats.fr\/\">Le site a \u00e9t\u00e9 cr\u00e9\u00e9 sur WordPress<\/a>, et le th\u00e8me a \u00e9volu\u00e9 au fil de nos \u00e9changes jusqu&rsquo;\u00e0 ressembler au plus pr\u00e8s \u00e0 l&rsquo;image voulue pour le Cabinet.<\/p>\n\n\n\n<p>Le site web a \u00e9t\u00e9 optimis\u00e9 pour le r\u00e9f\u00e9rencement naturel et, pour garantir la fra\u00eecheur du contenu, nous avons cr\u00e9\u00e9 une premi\u00e8re base d&rsquo;articles en compilant des chroniques de Me Duquesne-Theobald et Me Renoux.<\/p>\n\n\n\n<p>Une s\u00e9rie de vid\u00e9os tutoriels a \u00e9galement \u00e9t\u00e9 livr\u00e9e avec le site WordPress, afin que nos clients puissent prendre la main sur l&rsquo;espace administrateur et faire \u00e9voluer les pages en fonction de leurs besoins.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><a href=\"https:\/\/rdt-avocats.fr\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min-1024x545.png\" alt=\"\" class=\"wp-image-2763\" srcset=\"https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min-1024x545.png 1024w, https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min-300x160.png 300w, https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min-768x409.png 768w, https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min-18x10.png 18w, https:\/\/www.digital-skipper.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-14-at-14-52-40-Accueil-\u2022-SCP-Renoux-Duquesne-Theobald-min.png 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie digitale et e-r\u00e9putation<\/h2>\n\n\n\n<p>Au-del\u00e0 du SEO, il \u00e9tait important de g\u00e9rer l&rsquo;e-r\u00e9putation au sens large de cette nouvelle structure.<\/p>\n\n\n\n<p>Nous avons accompagn\u00e9 la SCP Renoux &amp; Duquesne-Theobald dans la configuration d&rsquo;un profil Google My Business, ainsi que d&rsquo;une page entreprise sur LinkedIn.<\/p>\n\n\n\n<p>Pour annoncer leur nouvelle collaboration, une campagne SMS et email a enfin \u00e9t\u00e9 programm\u00e9e.<\/p>\n\n\n\n<p>Nous suivons d\u00e9sormais avec attention l&rsquo;\u00e9volution de leurs statistiques, et r\u00e9pondons, avec nos freelances Digital Skipper, aux questions et besoins de nos nouveaux clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Depuis cet automne, Digital Skipper accompagne Me Alexandra Duquesne-Theobald et Me Herv\u00e9 Renoux dans le lancement de leur propre structure, la SCP Renoux &amp; Duquesne-Theobald. Notre mission : cr\u00e9er une identit\u00e9 visuelle claire et une strat\u00e9gie digitale efficace pour marquer ce virage professionnel et embarquer leurs clients respectifs dans cette nouvelle aventure. Site web et [&hellip;]<\/p>","protected":false},"featured_media":2777,"template":"","categories":[36],"class_list":["post-2758","realisations","type-realisations","status-publish","has-post-thumbnail","hentry","category-clients"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne de communication digitale pour un lancement strat\u00e9gique - Digital Skipper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digital-skipper.com\/en\/realisations\/campagne-de-communication-digitale-pour-un-lancement-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de communication digitale pour un lancement strat\u00e9gique - Digital Skipper\" \/>\n<meta property=\"og:description\" content=\"Depuis cet automne, Digital Skipper accompagne Me Alexandra Duquesne-Theobald et Me Herv\u00e9 Renoux dans le lancement de leur propre structure, la SCP Renoux &amp; Duquesne-Theobald. 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