{"id":2089,"date":"2021-10-07T12:41:50","date_gmt":"2021-10-07T10:41:50","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=realisations&#038;p=2089"},"modified":"2023-10-20T15:11:55","modified_gmt":"2023-10-20T13:11:55","slug":"mise-en-place-dune-strategie-crm","status":"publish","type":"realisations","link":"https:\/\/www.digital-skipper.com\/en\/realisations\/mise-en-place-dune-strategie-crm\/","title":{"rendered":"Implementing a CRM strategy"},"content":{"rendered":"<p>Start-up fran\u00e7aise, sp\u00e9cialis\u00e9e en robotique, objets connect\u00e9s, intelligence artificielle et en sant\u00e9 quotidienne, Family SelfCare a d\u00e9velopp\u00e9 une technologie in\u00e9dite pour r\u00e9pondre \u00e0 une attente du grand public : une pr\u00e9vention efficace et naturelle, diff\u00e9rente de celle que propose l\u2019industrie pharmaceutique traditionnelle.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cadrage, Conception &amp; Accompagnement<\/h2>\n\n\n\n<p>Family Self Care, une startup deeptech bas\u00e9e en France, r\u00e9volutionne l&rsquo;autogestion de la sant\u00e9 en combinant des technologies de pointe avec des pratiques \u00e9coresponsables et un mode de vie sain. Elle est \u00e0 l&rsquo;origine du SelfCare1\u00ae, un dispositif unique en son genre qui fonctionne comme un robot domestique pour la sant\u00e9 naturelle. Ce syst\u00e8me, synchronis\u00e9 avec une application mobile pour un coaching personnalis\u00e9, utilise des cartouches sp\u00e9cialement con\u00e7ues pour administrer jusqu&rsquo;\u00e0 800 mono-doses sur mesure d&rsquo;huiles essentielles. Cela permet aux utilisateurs de g\u00e9rer divers programmes de soins et de bien-\u00eatre, notamment pour la peau, l&rsquo;\u00e9quilibre \u00e9nerg\u00e9tique, la sant\u00e9 \u00e9motionnelle, entre autres, profitant \u00e0 tous les membres de la famille. Toutes les \u00e9tapes de fabrication se d\u00e9roulent en France, dans les villes de Candillargues, La Celles sur Durolle, Pruniers et Douvres la D\u00e9livrande.<\/p>\n\n\n\n<p>Intensifiant son interaction client, Family Self Care adopte une strat\u00e9gie ax\u00e9e sur un CRM pour cibler directement le consommateur final. Pour cette transition strat\u00e9gique, l&rsquo;entreprise a fait appel \u00e0 Digital Skipper. L&rsquo;objectif visait \u00e0 optimiser l&rsquo;exp\u00e9rience client, rendant chaque interaction plus personnalis\u00e9e et efficace.<\/p>\n\n\n\n<p>Les d\u00e9fis \u00e0 relever :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9daction d\u2019un calendrier \u00e9ditorial.<\/li>\n\n\n\n<li>Int\u00e9gration de MailChimp dans WordPress.<\/li>\n\n\n\n<li>Accompagnement de la responsable CRM dans l\u2019animation commerciale en fonction des segments.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Start-up fran\u00e7aise, sp\u00e9cialis\u00e9e en robotique, objets connect\u00e9s, intelligence artificielle et en sant\u00e9 quotidienne, Family SelfCare a d\u00e9velopp\u00e9 une technologie in\u00e9dite pour r\u00e9pondre \u00e0 une attente du grand public : une pr\u00e9vention efficace et naturelle, diff\u00e9rente de celle que propose l<\/p>","protected":false},"featured_media":1420,"template":"","categories":[],"class_list":["post-2089","realisations","type-realisations","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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