{"id":2688,"date":"2021-11-23T11:15:21","date_gmt":"2021-11-23T10:15:21","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=formations&#038;p=2688"},"modified":"2023-01-16T15:06:12","modified_gmt":"2023-01-16T14:06:12","slug":"creer-une-campagne-google-ads","status":"publish","type":"formations","link":"https:\/\/www.digital-skipper.com\/en\/formations\/creer-une-campagne-google-ads\/","title":{"rendered":"Create a Google Ads campaign"},"content":{"rendered":"<h3 class=\"wp-block-heading\">&gt; Google Ads overview<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are sponsored links?<\/li>\n\n\n\n<li>Difference between Search and Display<\/li>\n\n\n\n<li>The different formats: text, image, video<\/li>\n\n\n\n<li>Ads platform overview and account structure<\/li>\n\n\n\n<li>Google Ads<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Keywords<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword concept<\/li>\n\n\n\n<li>Keyword quality and \"Quality Score\"<\/li>\n\n\n\n<li>Strategic choice of keywords \/ Auctions<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ads fundamentals<\/li>\n\n\n\n<li>Extensions (textual \/ ads \/ location \/ telephone \/ links and ad-links)<\/li>\n\n\n\n<li>Product extensions<\/li>\n\n\n\n<li>Video and image ads<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Performance and quality level<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting campaign goals<\/li>\n\n\n\n<li>Organizing a campaign<\/li>\n\n\n\n<li>Ad performance &amp; keyword performance<\/li>\n\n\n\n<li>Landing pages<\/li>\n\n\n\n<li>General information on quality level<\/li>\n\n\n\n<li>Quality Level control and impact<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Google AdWords tools<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluating the ROI of a campaign<\/li>\n\n\n\n<li>Google Ads and Google Analytics<\/li>\n\n\n\n<li>Other Google Ads tools<\/li>\n\n\n\n<li>Installing and using Google Editor<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Am\u00e9liorez le trafic et le r\u00e9f\u00e9rencement naturel de vos sites web en cr\u00e9ant des campagnes d&rsquo;annonces sur Google.<\/p>","protected":false},"featured_media":2689,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[27],"class_list":["post-2688","formations","type-formations","status-publish","has-post-thumbnail","hentry","category-creation-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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