{"id":2679,"date":"2021-11-23T10:43:21","date_gmt":"2021-11-23T09:43:21","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=formations&#038;p=2679"},"modified":"2023-01-16T15:10:59","modified_gmt":"2023-01-16T14:10:59","slug":"referencement-seo","status":"publish","type":"formations","link":"https:\/\/www.digital-skipper.com\/en\/formations\/referencement-seo\/","title":{"rendered":"Successful SEO"},"content":{"rendered":"<h3 class=\"wp-block-heading\">&gt; Intro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO history<\/li>\n\n\n\n<li>White Hat \/ Black Hat \/ Grey Hat<\/li>\n\n\n\n<li>How search engines work (index, Spider)<\/li>\n\n\n\n<li>The behavior of Internet users<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Optimisation &lsquo;in page&rsquo;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing the right keywords and using the concept of the Long-Tail<\/li>\n\n\n\n<li>Key tools: Google Generator \/ Google Insights \/ other tools<\/li>\n\n\n\n<li>Writing for the web, a discipline of its own<\/li>\n\n\n\n<li>Structuring editorial content H1 to H6<\/li>\n\n\n\n<li>Tags (Title \/ Meta \/ Image Optimization via ALT Tag)<\/li>\n\n\n\n<li>Ergonomics and internal linking<\/li>\n\n\n\n<li>Robots.txt \/ Sitemaps<\/li>\n\n\n\n<li>Choice of domain name \/ URL of pages \/ Exotic URLs<\/li>\n\n\n\n<li>HTTP redirection and headers<\/li>\n\n\n\n<li>SEO obstacles (flash, iframe, javascript)<\/li>\n\n\n\n<li>Internal and External Duplicate Content<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; \u2018Off page\u2019 optimization<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-reputation and PageRank<\/li>\n\n\n\n<li>Content of anchor link text<\/li>\n\n\n\n<li>Netlinking: nofollow \/ follow and internal linking<\/li>\n\n\n\n<li>Directories subscription<\/li>\n\n\n\n<li>Link Ninja \/ Linkbaiting: fishing for links<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Spreading the word<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a blog and RSS feed<\/li>\n\n\n\n<li>SMO: Content socialization and e-reputation<\/li>\n\n\n\n<li>SEO vs SMO: interactions<\/li>\n\n\n\n<li>Google News universal SEO<\/li>\n\n\n\n<li>Google Maps<\/li>\n\n\n\n<li>SEO by press releases<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Effectively increase the traffic of a site with SEO to generate much more visibility by search engines including the main one : Google.<\/p>","protected":false},"featured_media":2677,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[29],"class_list":["post-2679","formations","type-formations","status-publish","has-post-thumbnail","hentry","category-webmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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