{"id":2683,"date":"2021-11-23T11:03:34","date_gmt":"2021-11-23T10:03:34","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=formations&#038;p=2683"},"modified":"2023-01-16T15:09:23","modified_gmt":"2023-01-16T14:09:23","slug":"google-analytics","status":"publish","type":"formations","link":"http:\/\/www.digital-skipper.com\/en\/formations\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<h3 class=\"wp-block-heading\">&gt; Installation de Google Analytics sur votre site<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a Google Analytics account<\/li>\n\n\n\n<li>The Javascript marker (eCommerce code)<\/li>\n\n\n\n<li>Profile configuration<\/li>\n\n\n\n<li>AdWords integration \/ AdSense integration<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Les rapports<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overwiew<\/li>\n\n\n\n<li>Visitors \/ Demographics<\/li>\n\n\n\n<li>Behavior<\/li>\n\n\n\n<li>Technologies<\/li>\n\n\n\n<li>Social networks<\/li>\n\n\n\n<li>Google Mobile<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Publicit\u00e9 AdWords<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ad &amp; Google Analytics<\/li>\n\n\n\n<li>Traffic Sources<\/li>\n\n\n\n<li>Marketing concepts<\/li>\n\n\n\n<li>Referers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Contenu<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content section<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Conversions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goal<\/li>\n\n\n\n<li>E-Commerce<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Dashboard<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overwiew<\/li>\n\n\n\n<li>Dashboard exports<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Fonctionnalit\u00e9s avanc\u00e9es<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segments<\/li>\n\n\n\n<li>Alerts<\/li>\n\n\n\n<li>Annotations<\/li>\n\n\n\n<li>Multi-channel funnels<\/li>\n\n\n\n<li>Custom reports<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Analyze your site's traffic with Google Analytics and improve its ergonomics, performance and SEO.<\/p>","protected":false},"featured_media":2684,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[27],"class_list":["post-2683","formations","type-formations","status-publish","has-post-thumbnail","hentry","category-creation-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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