{"id":1442,"date":"2021-09-20T16:53:05","date_gmt":"2021-09-20T14:53:05","guid":{"rendered":"https:\/\/www.digital-skipper.com\/?post_type=formation&#038;p=1442"},"modified":"2024-03-12T09:26:17","modified_gmt":"2024-03-12T08:26:17","slug":"marketing-automation","status":"publish","type":"formations","link":"http:\/\/www.digital-skipper.com\/en\/formations\/marketing-automation\/","title":{"rendered":"Marketing Automation Training"},"content":{"rendered":"<h3 class=\"wp-block-heading\">&gt; Understanding Marketing Automation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overview<\/li>\n\n\n\n<li>The benefits<\/li>\n\n\n\n<li>The 3 families: service, customer, life cycle<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Building your<strong> <\/strong>Marketing Automation strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining objectives and performance indicators<\/li>\n\n\n\n<li>Structuring data, identifying actionable data<\/li>\n\n\n\n<li>Modeling customer journeys and identify \"triggers\"<\/li>\n\n\n\n<li>Identifying actionable channels<\/li>\n\n\n\n<li>Defining the different scenarios<\/li>\n\n\n\n<li>Examples<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Marketing Automation Program<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Studying<\/li>\n\n\n\n<li>Content<\/li>\n\n\n\n<li>Targeting<\/li>\n\n\n\n<li>Configuration<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Optimizing performance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The marketing automation tool<\/li>\n\n\n\n<li>Data recency<\/li>\n\n\n\n<li>Deliverability<\/li>\n\n\n\n<li>Commercial pressure<\/li>\n\n\n\n<li>A\/B testing<\/li>\n\n\n\n<li>Monitoring KPIs<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&gt; Demo of a Marketing Automation Tool<\/h3>","protected":false},"excerpt":{"rendered":"<p>Free yourself from commercial prospecting by automating a proven process that will bring you new business leads.<\/p>","protected":false},"featured_media":2366,"parent":0,"template":"","meta":{"_acf_changed":true},"categories":[29],"class_list":["post-1442","formations","type-formations","status-publish","has-post-thumbnail","hentry","category-webmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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